Digital Campaign Manager

Job details:
Christie's
Expiring Date: 27 October 2017
Date: 28 August 2017
Sector: Technology
Function: Management/General Management, IT/Software
Contract: Full Time, Permanent
Salary: Salary according to the experience
Place of work: United Kingdom (London)
Christie's

Job Description

Digital Campaign Manager
 
PRIMARY FUNCTION/POSITION SUMMARY:
 
The Digital Campaign Specialist is primarily responsible for increasing Christie’s Education’s online profile to attract and recruit students through effective digital marketing campaigns and tactics. The role will focus on the delivery of effective digital campaigns across PPC, programmatic/display, social and other relevant channels to optimise Christie’s Education’s position, proposition and consumer appeal through the student recruitment cycle – from awareness building and attraction to conversion of enquirers and applicants. 
 
In addition to managing campaigns the role will work across the global team to ensure effective campaign governance is maintained and thorough reporting on ROI is achieved. The role will drive all aspects of SEM, SEO and PPC campaigns, including strategy, execution, optimisation and reporting.
 
ESSENTIAL JOB FUNCTIONS
(Duties include but are not limited to the following):
  • Delivery of effective digital campaigns across PPC, programmatic/display, social and other relevant channels
  • Plan, implement and manage digital campaigns for Christie’s Education globally
  • Implement, manage and grow performance in SEO, SEM, PPC, display, social, remarketing and advertising activities
  • Work closely with external digital marketing agency with a view to bring the work in-house
  • Ownership of the SEO marketing channel, including strategy development, implementation and management of keyword research, link building and analysis
  • Develop and optimise strategic PPC campaigns, utilising bid management tools and data modelling to maximise effectiveness
  • Execute tactics to grow campaign awareness, traffic, engagement, and conversion to achieve company targets
  • Develop and optimise organic and paid campaigns ensuring optimum visibility for the Christie’s Education brand
  • Monitor and measure campaign results, analyse key metrics, optimise click-through and conversion rate
  • Maintain and manage all reports on campaign performance and create comparison reports across all digital platforms, to include KPIs and ROI
  • Collaborate cross functionally with Marketing, Student Services, Faculty and Continuing Education across all campuses to ensure strategies are in-line with digital initiatives
  • Identify any digital opportunities for growth and optimisation with supporting market research
  • Adhere to the Christie’s and Christie’s Education brand guidelines and policies
  • Based on insight and intelligence gathered, produce analyses of recruitment channels and/or markets and/or consumers and/or events to inform strategies and operational plans
  • Support the Digital Content Manager with development of digital channels, including content updates to website and social media channels
  • Act as a campaigns expert advising colleagues about customer acquisition techniques using PPC, display, social media, email, content marketing and other digital channels.
  • Advise on marketing management systems/software for the business to integrate with existing systems
QUALIFICATION REQUIREMENTS:
  • At least 3 years of experience in a digital marketing function (in-house or agency) with responsibility of creating successful digital campaigns
  • PPC experience with Google AdWords
  • SEO experience – both from a technical implementation perspective and strategic perspective to drive traffic growth
  • Experience with optimising campaign performance metrics across online marketing channels: SEO, SEM, paid display, mobile, social, re-marketing, and CRM
  • Experience in reporting, tracking and analytics including but not limited to Google Analytics and Google AdWords.
  • Experience of digital creative development and production to campaign execution
  • Excellent written and verbal communication, strong organizational skills and high attention to detail
  • Time management skills and ability to work to deadlines whilst maintaining high standards
  • Proficient in Adobe Creative Suite and Microsoft Office
  • Self-motivated and highly results-driven in a small team environment and independently
  • Excellent project management and organisational skills
  • Ability to thrive in a fast-paced and deadline-driven environment while managing multiple priorities with limited resources
  • Analytical skills with the ability to interpret data and qualitative inputs
  • Good written English; able to produce and edit content to a high standard
  • Desirable - Higher Education digital marketing and campaign experience, and an interest in the Arts
  • [email protected]

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